BACKGROUND: Article 12 of the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC), focusing on education, communication, training, and public awareness, is a cornerstone of comprehensive tobacco control. However, its implementation remains limited globally; according to WHO, approximately 217 million tobacco users worldwide have not recently been exposed to any anti-tobacco mass media campaign. The WHO FCTC Knowledge Hub for Public Awareness, established in 2022 and hosted by the French public health agency, seeks to address this gap by supporting FCTC Parties to implement Article 12. This study aims to identify barriers faced by Parties, assess their needs, and develop actionable recommendations to promote broader and more effective implementation of Article 12.
METHODS: The study was conducted in two phases. The first phase involved analyzing data provided by the WHO FCTC Secretariat to assess global progress in implementing the Convention. In the second phase, a questionnaire was distributed to FCTC focal points in each country to assess existing areas of expertise and to identify resources deemed essential but currently lacking for the effective implementation of Article 12. Additionally, it explored successful local initiatives, and gathered additional insights from respondents.
RESULTS: Analysis highlights critical gaps, particularly in legal frameworks, political commitment, technical expertise, and dedicated funding for awareness-raising initiatives. These results underline the need for support and resources to strengthen countries' capacities in implementing Article 12.
CONCLUSIONS: The findings of this study provide valuable insights into the specific needs and challenges faced by countries in implementing Article 12 of the FCTC. By highlighting these gaps, the study aims to improve stakeholders' understanding of key components required for effective and comprehensive tobacco control strategies. These results will serve as a foundation for fostering targeted actions and stronger international collaboration to support Parties in achieving their tobacco control objectives.